Strategy first branding for organizations that lead with purpose.
House of Rubi is a creative and strategic studio specializing in brand strategy, visual identity, and marketing systems. We work with founders, nonprofits, and growing organizations to design brand foundations and storytelling that bring clarity, alignment, and long term value.
Trusted by nonprofits, healthcare, wellness, and social impact organizations.
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Architecture for Brands Built with Intention
House of Rubi exists for leaders who care about what sits beneath the surface. We believe strong brands are not assembled quickly or loudly. They are designed with care, structure, and a clear point of view. Our work begins by listening for the story at the center of your organization. From there, we build the language, identity, and systems that keep that story consistent as you grow, adapt, and evolve. By blending creative direction with strategic thinking, we help brands move with confidence. The result is work that feels clear, calm, and unmistakably aligned with who you are.
What we shape together
We design the foundations that help brands move with clarity and consistency. Each engagement draws from three connected disciplines that support both creative expression and long term growth.
Brand architecture
We help define what you stand for and how your brand holds together. This includes positioning, narrative, naming, and the strategic structure that guides every decision.
Identity and expression
We design visual systems that feel simple, considered, and alive. Identity, typography, color, and creative direction work together to give your brand a clear and confident presence.
Marketing systems
We build practical marketing frameworks that support your story as it moves into the world. This includes planning, lifecycle communication, and measurement designed to scale with intention.
Selected collaborations
We partner with brands and organizations where care, clarity, and responsibility matter. Each collaboration is shaped around the people, communities, and outcomes at the center of the work.
Major Bloom
Culture driven retail and creative systems.
A community rooted cannabis retailer built on culture and connection. We supported campaign architecture, creative direction, and marketing strategy so every message could honor purpose while driving sustainable growth.
Pawsitively 4 Pink
Donor growth and impact storytelling.
A nonprofit supporting women with breast cancer facing financial hardship. We shaped donor journeys, email campaigns, and impact language that connects generosity directly to real lives and tangible support.
Ula
Identity, Ecommerce, and Creative Direction.
A small batch jewelry brand rooted in memory and craftsmanship. We guided visual identity, product storytelling, and digital experience so each piece feels personal, intentional, and enduring.
The people behind the work
House of Rubi is a founder led creative and strategic studio built on collaboration, clarity, and care. We work closely with our clients as partners, not vendors, shaping work that reflects both vision and responsibility….
Ruth Slemmermann
Co-Founder
Buddhima De Mel
Strategy and growth
Sheikh Usama
Lead Technical Specialist
Client
Testimonials
Adam Smith
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Jhon Deo
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The Rubi Clarity Framework
Most organizations struggle not from lack of effort, but from misalignment. The Rubi Clarity Framework brings focus, consistency, and execution discipline to digital growth.
Clarity: Define objectives, audiences, and success metrics. Decisions are driven by data, not assumptions.
Story: Translate strategy into clear, consistent messaging that connects across every channel.
System: Build scalable marketing systems that execute reliably, measure performance, and improve over time.
Let’s build something thoughtful
If you’re exploring a new direction, refining an existing brand, or building systems to support growth, we’d love to hear where you are and where you’re headed.